Exclusive interview with Colin Godefroy of L'Oreal Research and Innovation on key trends, natural pigments and more

Ahead of his presentation at this October's Pigment and Colour Science Forum 2017, we spoke to Colin Godefroy, International Raw Material Manager for Colour at L'Oreal Research and Innovation to discuss key trends, natural pigments, becoming sustainable and more.

What are some of the key trends in the cosmetic industry in terms of pigments & colour right now?

For a few years, the colour cosmetics market has shown a real boom with double-digit growth. Bold colours for lips and eye make-up, as well as hair make-up products are mainstream trends; we can see an incredible acceleration of the pace of animations, with new colour trends submerging Instagram and Pinterest on a weekly basis. Hybrid products, between lightweight face foundations and immediate effects from skincare, are also another solid trend. Main inspirations are the USA and Korea zones.

Why do you feel the Pigment & Colour Science Forum is so important to the global industry?

It represents a unique opportunity to network, learn industry news and scientific advances, and get to know different fields of applications. All of which is useful for creating innovation in the colour field.

You will be discussing natural pigments in cosmetics and we are looking forward to this. As consumers push for more sustainable products, how are cosmetic companies becoming more sustainable?

As the leading beauty product company, consumer centricity is the basis of our daily work. Sustainability, as a XXIst century “megatrend”, is not only becoming the core property of any ingredient used in the cosmetic industry, at the same level than performance or price. It is now a leitmotiv in the way we do business: how we interact with our suppliers, how we produce in our factories, the way we sell our products or inform our consumers. It should not be seen as merely an added value for selling, but as part of the DNA, vision and responsibility of the company. In some chemical industries, I have the feeling that cosmetics is at the forefront of introducing the sustainability trend…and this leads to interesting challenges!

What are you most looking forward to seeing/ hearing at Pigment & Colour Science Forum?

The industrial conjuncture and the view from pigments uses in different applications like textiles and digital.

Colin will be presenting on 'Natural pigments in cosmetics' as part of the End Market Innovations session, a joint session with the TiO2 World Summit. Other speakers in the session include A. Schulman, ETAD and Danone Nutricia Research. View the full programme here.