Exclusive Interview with Scott Fulbright, Living Ink
You will be speaking on your turning waste into an alternative to carbon black, can you give us a sneak peak of what people will hear about?
"Carbon black, one of the most widely used pigments in the world, is also one of the most polluting and carbon-intensive. In this session, Scott Fulbright, CEO and Co-Founder of Living Ink, will explore how biotechnology is unlocking the potential of waste biomass to serve as a sustainable, carbon-negative alternative. He’ll share insights from Living Ink’s commercial journey—partnering with leading brands like Patagonia, Nike, and New Balance—and discuss the technical breakthroughs that make algae-derived black pigments viable for real-world applications in packaging, coatings, and textiles. This session is ideal for R&D leaders, sustainability teams, and anyone interested in the future of colorants, circular materials, and climate innovation."
Given the current environment, how are you finding pitching a sustainable pigment product to potential clients? What is the appetite like from end users?
"There’s no denying that sustainability isn’t a passing trend—it’s here to stay. Carbon will remain a central concern for years to come, and our innovation is built for that reality. We’ve developed a breakthrough carbon-storage technology—suitable for coatings, inks, and similar materials—that locks carbon away for millennia. Imagine applying a layer of stored carbon to a box, essentially sealing it in for thousands of years.
We’re already attracting strong interest from manufacturers throughout the U.S. and EU, especially those navigating evolving regulatory frameworks around carbon black. As policies tighten, brands are increasingly evaluating the environmental footprint of their raw materials—considering factors such as origin, health and safety, and sustainability metrics.
Across industries, companies are demanding greater transparency and accountability in their supply chains. They’re focused on renewable sourcing, circularity, and carbon-negative solutions. Our technology fits perfectly into this shift: it enables manufacturers and brands to dramatically reduce Scope 3 emissions, improve recyclability, and meet emerging regulatory and consumer expectations."
What do you think will be the biggest challenge for the pigments sector in the coming five years?
"One of the big challenges we see our customers faced is uncertainty in tariffs. It has become a big distraction for our customers and brand partners. It’s obviously a very fundamental problem if they don’t know where they will be making products in the next several years. This affects how we ship, what industries we work in, ect. Incoming regulation in 2027 will be interest to track as this could have impact on colorants."
What do you see as some of the most interesting developments in the market now?
"One of the most compelling shifts in the market today is the growing focus end users are placing on understanding their raw materials. For instance, we’re collaborating with a major consumer electronics brand that has meticulously mapped their colorant usage and assessed its impact on their product’s Life Cycle Assessment (LCA). That groundwork required extensive analysis—and now they’re actively beginning to implement changes.
This trend isn’t isolated. Across industries, end users are establishing robust accounting and reporting systems with a clear goal: to transform their raw material choices over the next few years. Many are wrapping up detailed LCA and carbon reporting efforts, and are poised to pivot toward more sustainable inputs.” Many brands have goals by 2030 or 2040 to achieve some pretty large milestones related to renewables and carbon."
What are you most looking forward to at the event?
"I really enjoy talking to the world what where people in the real world see opportunities and challenges. It’s always great to see presentations and ensure we are up to date on the latest technologies and regulatory changes. We are always looking forward to meeting potential partners that can help us scale and launch materials so we can achieve our mission of having an impact on the world!"